Over 12% of the US population are aged 65 or over and in the EU and US combined there are over 100 million people in this rapidly growing demographic group. Many of these consumers are the greying baby boomers who, with accumulated assets in the form of property, savings, pensions and investments, still have significant purchasing power.

While they have driven a wide range of markets throughout their lives, the over 65 demographic are not as easy to reach now as they were in their youth and middle age. Many elderly people delegate major purchasing to their children – especially when those purchases are made online. This has created a new and important consumer – the Alpha Daughter.

If you want to position yourself in this rapidly expanding market then talk to us.